During the past month of July, Inafrica Strategy, together with the collaboration of the associations Foment del Treball, Beauty Cluster, Anaip and the Chamber of Commerce of La Rioja, has carried out different webinars, adapting to current circumstances.
These webinars, by Daniel Vives, introduced how the West African markets are currently, since in recent years the economic growth rate in these markets has been very relevant, with an annual average of 8%.
The most relevant aspects to take into account in these markets and the real opportunities for Spanish companies in the region were also highlighted. Other aid issues that were discussed were the key factors for the proper development of the West African markets.
All this growth and investment, accompanied by a low saturation of the markets, provide and open up great opportunities for European companies wishing to enter this market full of potential and opportunities. Whenever a company aims to expand in these markets, it is essential to know the correct way to approach them, taking into account different variables of the country and the market.
At Inafrica Strategy, from our extensive experience, we help decide and see what factors must be taken into account to address the desired market in West Africa.