Measures to revive tourism in Africa

From September 2nd to 4th, the 2nd edition of the Global Tourism Investment Forum was held, organized by UNWTO in Cape Verde. In this edition, the focus was on innovation and sustainable recovery from the impact of the pandemic on tourism.

The objective of the Forum was to propose measures to help improve the levels of foreign direct investment in tourism, which fell by 73%. The discussions conducted, led by experts from the tourism and finance industry, focused on innovation and investment, as well as a comprehensive analysis of the investment climate for tourism in Africa. Other topics were also discussed, such as possible measures to promote sustainable investments, digitization, innovation, mobility and sustainable transport, mobilization of investments to support economic recovery and job creation, among other aspects.

On this occasion, UNWTO Secretary-General Zurab Pololikashvili said that “well-targeted investments can stimulate entrepreneurship, create jobs and foster the green transformation of tourism in Africa and around the world. UNWTO is committed to promoting and strengthening investment in tourism, to take advantage of the sector’s potential to be an engine of recovery and a bearer of opportunities for all ”.

The Forum was attended by the Tourism Ministers of Africa, Spain and Saudi Arabia, as well as investment organizations, multilateral funds, African regional economic communities and private actors. More than 10 European investors participated in the forum (especially Spain, Germany and Switzerland) to explore investment opportunities focused on innovation and infrastructure. They were joined by investors from South Africa and the United States, giving various opportunities to all attendees.