Will 2022 be the golden year for hospitality in Africa? After 22 months of uncertainty, what to expect in 2022?
The world is currently immersed in a situation of constant change and uncertainty, derived from the COVID-19 crisis. However, some facts and data shed some light on this situation in some fields.
The latest report on the global hospitality market published by The Business Research Company forecasts an annual growth rate of 15.1% in 2022. “Emerging markets, particularly those in Africa, should continue to grow slightly faster than developed markets during this year ”, underline the experts. Thus, there is a little more hope for this sector in Africa in 2022.
Other agents, such as the World Tourism Organization (UNWTO), ask that these forecasts be considered with caution, since despite the fact that the hotel industry has made great efforts to reinvent itself in 2021, we cannot forget the global context and its possible unforeseeable changes.
The year 2021 ends with mixed results in terms of tourism in Africa. Some areas took advantage of the end of the year celebrations, such as in South Africa, where domestic tourism gave strength to hotels in Durban with an occupancy rate of 80%. However, in other countries such as Morocco, the restrictions derived from COVID, such as the curfew, are worrying hotel establishments.
\”Millions and millions of jobs and businesses remain in danger, their fate hanging in the balance of the crisis and government interventions,\” said UNWTO Secretary-General Zurab Pololikashvili. \”Now it\’s about building better tourism in the coming years, with a sector ready to restart when the conditions are right,\” he concluded.
